The EMEA region now represents the world's largest technology market, with PC sales in the region surpassing North America. DISTREE XXL brings together senior executives from the economic giants of Western Europe alongside representatives from the fast-growing markets of Central and Eastern Europe, Russia and the CIS, as well as the Middle East and Africa. DISTREE XXL provides a high-level event gathering together the elite of the EMEA distribution channel with representatives from key technology vendors.

A carefully selected audience, coupled with a relaxed and friendly atmosphere, creates a powerful networking platform that allows vendors to build in-depth relationships with key customers from across the vast EMEA theatre.

Unlike traditional trade shows, DISTREE XXL is an invitation only event. Only CEOs, managing directors and senior distribution executives are invited to attend the 2010 event in Monaco.